For Lancôme’s Spring 2025 Mother’s Day campaign, the company chose to collaborate with the Belgian artist, Arne Quinze who provided original artwork to elevate the brand aesthetic and create a unique seasonal promotion. Mr. Quinze’s work was fully integrated into all facets of the Lancôme product line including packaging, campaign visuals, online and offline collateral.
As part of the Arne Quinze’s collaboration, elements from his artwork were used as visual brand signals throughout all campaign images for the Gift with Purchase promotion.
